PR & MARKETING MATERIALS

With Jewelers of America’s public relations and advertising templates, members can create professional PR campaigns, without the professional fees. Whether you want to promote your company at the local or national level, you can download free, high-quality customizable ad templates, press release templates, and guides on how to use these templates most effectively.


Your Own "In-House" PR Firm: Jewelry Information Center
Members benefit from Jewelers of America’s consumer education arm, Jewelry Information Center (JIC). Through media outreach, JIC works tirelessly to direct jewelry consumers into the professional businesses of Jewelers of America members.

PRINT AD TEMPLATES

Download free ad templates – available in color or black & white – and promote your store in magazines and newspapers.

DIRECT MAIL POSTCARDS

Start a direct mail campaign with our free postcards that remind customers of the meaningful sentiment of fine jewelry.

PRESS RELEASE TEMPLATES

Promote your store as a professional, trustworthy jewelry destination with our easy-to-use press release templates.

JIC PUBLIC RELATIONS HANDBOOK

Our Public Relations Handbook teaches you how to make the most of your publicity efforts.




Consumer Marketing Campaign by jIC

JIC's "Jewelry Stories" consumer marketing campaign looks like a big-budget advertising campaign and creates excitement for fine jewelry and watches.

JA members can download the campaign's customizable ad templates, postcards and countertop displays for free!

Designed specifically for retail use, the materials remind your customers about fine jewelry's powerful ability to capture life's most precious moments — and prompt them to purchase jewelry from you.