Jewelers of America’s eLearning Center -- your resource for higher learning and career development. Advance your jewelry sales and management skills for free with quick, convenient jewelry sales and business articles and online courses designed for all levels of jewelry professionals. Start exploring the eLearning Center today and check back often as it will be updated regularly.
Every JA Member signs it, but are you and your staff “living” Jewelers of America’s Code of Professional Practices? Use this online guide to learn the many ways that the Code can help boost your business. Preview what you'll learn in this short video.
(Members Only)
Watch this video to learn the correct procedures for keeping your store secure and people safe.
When selling diamond jewelry, the information included in this article can help you explain fluorescence to your jewelry customers.
Learn how to identify the optical effect, called a "bowtie" that can be found on many fancy-cut diamonds or gemstones. It is a sure sign that something is wrong with the gemstone’s proportions.
Jewelry sales professionals must explain the possibilities of white gold to “fade” or “yellow” over time, so as to avoid future dissatisfied customers.
Stone setting is one of the more common bench procedures today. This article will help you evaluate the craftsmanship related a popular stone setting style: bright and bead setting.
This white paper reveals how to use the power of branding to indelibly print your unique brand image in the mind of the consumer through marketing and performance consistency.
When customers seek out certified jewelers, are you missing business opportunities?
Security Tips for Opening & Closing Jewelry StoresJewelers Mutual shows you how to secure your jewelry store during opening, closing and hours in between.
Spotlight On: Holiday Jewelry MerchandisingHelena Krodel, JA’s Director of Media and Special Events, shares the three jewelry trends to showcase as the perfect holiday gifts
Strategies & Benefits of Supporting Charity EventsCharlotte Preston, principal of Charlotte Preston Catalysts, shares her top tips to get started with cause marketing
How Jewelers Can Own a Cause and Own Their Market Charlotte Preston, principal of Charlotte Preston Catalysts, explains the long-term business benefits of developing charitable commitments
