JEWELRY 101

ESSENTIAL FOR SALES TRAINING & ORIENTATION

• Jewelry 101 trains new employees and enhances staff sales presentations with a comprehensive overview of jewelry sales skills.
• Designed for self-study, so staff and managers can learn and train at their own pace.
• Interactive DVD includes presentations from the industry's leading instructors.
• Includes selling points for jewelry products.
• Industry insiders reveal successful ways to connect with customers.
• Teaches how to best answer frequently asked consumer questions.

DESIGNED FOR

• Entry-level jewelry sales associates or as a review for experienced retail jewelry professionals.
• Staff training and orientation programs.

TOPICS COVERED
You receive full instruction and product background on colored stones, diamonds, platinum, cultured pearls and gold jewelry.

MATERIALS
The comprehensive, self-study program includes a program guide, video courses and interactive learning exercises. The DVD video includes presentations by experts at the following industry organizations:

• American Gem Trade Association
• GIE Perles de Tahiti
• Gemological Institute of America
• Platinum Guild International
• World Gold Council
  
• Jewelers of America

JA Jewelry 101 is co-sponsored by these six leading industry organizations.